Bottle Design for Village Juicery

July 26, 2016 // - - - - - - - - - - - - -

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Being the token vegan millennial that I am, it’s safe to say that I’m a big fan of cold-pressed juices. I mean, who wouldn’t be? They manage to hide tons of fruits and veggies while still tasting great. I’ve been familiar with Village Juicery for a while now, picking up the occasional bottle at Te Aro whilst in Toronto’s East End and Kupfert & Kim in the Financial District. They’re definitely one of the best juice spots that Toronto has to offer, in my opinion, both with ingredient quality and product range — and I worked at a competing juice bar just last year, so that’s saying something. Shade has officially been thrown.

A few months ago I went into Village Juicery to get some samples for Vegan Girlfriend. I ran into Village Juicery’s owner Omar, who said he was a big fan of my illustration work. I responded with a “Thanks, I do freelance!” quip, wink and all — little did I know that they actually wanted me to design their next bottle. Whoops.

This was my first time doing packaging, and it was so much fun! Designing the wrap-around label was a new challenge for me, but Village Juicery has a killer creative team that provided me with guidance regarding sizing and layout. I’ve included my hand-inked illustration for the bottle’s base design in this post as well, for a bit of a behind-the-scenes look of how something like this is created step-by-step .

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Since this bottle was intended for seasonal purposes and would be rotating with different flavours throughout spring/summer 2016, I decided to go for a fresh, floral motif. To cohesively fit with Village Juicery’s local presence and mentality (most of their ingredients are locally sourced as well), I specifically incorporated cherry blossoms à la Toronto’s High Park, which is very close to VJ’s HQ in Roncesvalles. 

The first flavour to roll out in the seasonal bottle was a strawberry mylk in April, and right now a watermelon cold-pressed juice is in circulation. I love that both flavours so far have been pink since it looks so pretty and feminine paired with the white lines, but I can’t wait to try whatever flavour is coming next! You can get these juices at a variety of different health food stores and cafes across Toronto. Most recently I spotted the mylk at Rooster Coffee House in the King East Design District. You can also go to Village Juicery’s storefronts on Dundas Street West, Yonge Street or College Street, at which they have a variety of drinks, foods and custom cleanse packages to choose from.

If you buy one of these bottles and snap a pic, be sure to tag @villagejuicery in it on Instagram. You can tag @meganstulberg too, if you want! I’ve been lurking away, and love all the creatively arranged photos I’ve seen so far.

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All photo credit to Emily from Village Juicery.

  • Hi, I'm Megan! I'm a lifestyle blogger, social media specialist, illustrator, writer and vegan recipe maker-upper based in Toronto. Let's work together: megstulberg@gmail.com.
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