Bottle Design for Village Juicery

July 26, 2016 // - - - - - - - - - - - - -

IMG_0732 IMG_0747

Being the token vegan millennial that I am, it’s safe to say that I’m a big fan of cold-pressed juices. I mean, who wouldn’t be? They manage to hide tons of fruits and veggies while still tasting great. I’ve been familiar with Village Juicery for a while now, picking up the occasional bottle at Te Aro whilst in Toronto’s East End and Kupfert & Kim in the Financial District. They’re definitely one of the best juice spots that Toronto has to offer, in my opinion, both with ingredient quality and product range — and I worked at a competing juice bar just last year, so that’s saying something. Shade has officially been thrown.

A few months ago I went into Village Juicery to get some samples for Vegan Girlfriend. I ran into Village Juicery’s owner Omar, who said he was a big fan of my illustration work. I responded with a “Thanks, I do freelance!” quip, wink and all — little did I know that they actually wanted me to design their next bottle. Whoops.

This was my first time doing packaging, and it was so much fun! Designing the wrap-around label was a new challenge for me, but Village Juicery has a killer creative team that provided me with guidance regarding sizing and layout. I’ve included my hand-inked illustration for the bottle’s base design in this post as well, for a bit of a behind-the-scenes look of how something like this is created step-by-step .

village juicery - final jpg file

IMG_0754 IMG_0758

Since this bottle was intended for seasonal purposes and would be rotating with different flavours throughout spring/summer 2016, I decided to go for a fresh, floral motif. To cohesively fit with Village Juicery’s local presence and mentality (most of their ingredients are locally sourced as well), I specifically incorporated cherry blossoms à la Toronto’s High Park, which is very close to VJ’s HQ in Roncesvalles. 

The first flavour to roll out in the seasonal bottle was a strawberry mylk in April, and right now a watermelon cold-pressed juice is in circulation. I love that both flavours so far have been pink since it looks so pretty and feminine paired with the white lines, but I can’t wait to try whatever flavour is coming next! You can get these juices at a variety of different health food stores and cafes across Toronto. Most recently I spotted the mylk at Rooster Coffee House in the King East Design District. You can also go to Village Juicery’s storefronts on Dundas Street West, Yonge Street or College Street, at which they have a variety of drinks, foods and custom cleanse packages to choose from.

If you buy one of these bottles and snap a pic, be sure to tag @villagejuicery in it on Instagram. You can tag @meganstulberg too, if you want! I’ve been lurking away, and love all the creatively arranged photos I’ve seen so far.

IMG_0773

All photo credit to Emily from Village Juicery.

GOOD THINGS COME TO THOSE WHO CREATE

June 23, 2016 // - - - - - - - - -

speechbubble

I didn’t know it at the time, but I learned to use art an as emotional release when I was a teenager. It took me a while to realize this because I was drawing long before anything “bad” happened to me. I went through a macabre-style phase following my sexual assault in high school, drawing cartoon-like pools of blood around pretty faces like a halo. I hacked together a mixed-media collage piece based around the term “fuckpuppet” the first time I was ghosted after intimacy. I literally threw paint at a canvas when I was cheated on. Creating artwork can channel anger, helping to digest and heal real life trauma. I am okay today for this reason.

trustissuesagain

I’ve simplified my style as I’ve matured. My work used to be cluttered with over-the-top details, fine lines, patterns and absolutely zero negative space, which accurately reflected my jumbled mind. I’d completely absorb myself into each piece. I’d draw for hours without stopping, pushing through hand cramps and lower back pain, to prevent myself from thinking about anything “real”. That disconnect was exactly what I needed at the time.

I also used to work solely in black ink, and now I purposely try to incorporate colour as much as possible to reflect my change in mental health. Instead of choosing sombre tones and shadows to express turmoil, I now use colourful and cute typography to open up about my most vulnerable feelings and intimate thoughts. I’ve switched to clean lines for a clean mind, but the overarching sentiment stays the same.

bekind1

Nowadays most of the illustrations I create are for commercial purposes — and business is really good lately, so I’m in no position to complain. It just means that I have to find time to create personal pieces in order to not lose sight of why I started drawing in the first place.

I now create illustrations with my audience in mind as the priority. I view sharing my therapeutic illustrations online as a sort of visual advice column, if that makes sense. It’s why I created an illustration for Tumblr’s mental health campaign last year. Just because I have a negative thought, doesn’t mean it has to stay negative. I can channel negativity into creativity.

At the end of the day, reading a comment such as “Thank you, I had no idea how much I needed this today” or “I set this as the wallpaper on my phone as a daily reminder for self-care” makes everything worth it. It’s the best kind of therapy I’ve ever had, and if others can benefit from it as well?

Win/win.

phonecolour

You can view the rest of my illustration portfolio over at cargocollective.com/meganstulberg.

  • Hi, I'm Megan! I'm a lifestyle blogger, social media specialist, illustrator, writer and vegan recipe maker-upper based in Toronto. Let's work together: megstulberg@gmail.com.
  • Categories